The Culture of Speed witnesses incredible sporting feats that have always accompanied us throughout the years: one example being Mark Cavendish's 35thvictory at the Tour de France 2024. Butit also thrives in every cyclist who pedals with that same sensation of momentum, lightness, and freedom.Speed is the language of the cyclist, not just a parameter to be quantified. It is never a cold numerical piece of information, but the ultimate expression of character, whatever it may be.

Everyone who joins the waitlist will get first access to the full collection of Colnago V4Rs race-used bikes, ridden in WorldTour races by professional teams.