Fuji

Fuji is a Japanese-origin brand founded in 1899, now operating under Advanced Sports International in Pennsylvania. One of the longest-running bike brands in the world, Fuji covers road racing with the Transonic, endurance road riding with the Gran Fondo, and mountain biking with the Auric and Nevada. Their bikes have a history in professional cycling and the brand occupies a mid-range position today, offering well-specced builds that represent solid value relative to price.