Fuji

Fuji is a Japanese-origin brand founded in 1899, now operating under Advanced Sports International — one of the longest-running bike brands in the world, with a history in professional and WorldTour racing across multiple decades. The road range covers aero racing with the Transonic and endurance riding with the Gran Fondo, while the Jari handles mixed-surface and gravel riding in carbon and aluminium. On the mountain side, the Auric and Nevada cover trail and cross-country. Fuji occupies a mid-range position today, offering well-specced builds that represent solid value relative to price. Every Fuji on Bikeroom is verified by our team and priced at current market value, across new and pre-owned condition.