Founded in 1964 in Milan, Guerciotti built its solid reputation in cyclocross from the early ’70s. Paolo, the company’s head, fell in love with cycling thanks to his brother Italo—13 years his senior and a formidable cyclocross rider. Known for its ultralight carbon racing bikes—stylish, bold, and with aggressive geometries—Guerciotti has always followed three core principles: innovation, tradition, and Milanese identity. It’s this "Inspired by Milano" approach that has led to the creation of prestigious frames, accompanying the victories of many road cycling champions—from Giovan Battista Baronchelli during the era of Eddy Merckx and Bernard Hinault to more recent legends like Gilberto Simoni, Alessandro Bertolini, and the late Michele Scarponi and Davide Rebellin.
Today, 60 years later, Paolo Guerciotti remains the embodiment of Milan's brightest star, pouring the same love and dedication into every bicycle that leaves his workshop. Once hailed as a "fearless captain" of cycling's golden era, Paolo has paved the way for his children, Micaela and Alessandro, who share his unwavering commitment, values, passion, and enthusiasm. To say Guerciotti means more than just racing bikes, gravel bikes, cyclocross bikes, and high-end e-bikes and city bikes—for beginners and seasoned cyclists alike. It means embracing a lifestyle inspired by a constantly evolving Milan—a city that balances style and elegance with a bold vision for sustainable mobility. Because the Guerciotti family has one dream: to get everyone on a bicycle.