Ugo De Rosa was an icon of the cycling world, a master frame builder whose passion and craftsmanship shaped the history of Italian bicycles. Born in 1934, he founded De Rosa in the early 1950s, quickly gaining recognition for his exceptional steel frames. His reputation soared when cycling legend Eddy Merckx chose De Rosa to build his race bikes, leading to a golden era of victories. Over the decades, De Rosa evolved, embracing titanium, aluminum, and carbon fiber while maintaining the precision and elegance of true Italian craftsmanship. Ugo's legacy lives on in every De Rosa bike, a testament to his relentless pursuit of perfection.