Our journey continues in discovering the Italian manufacturers who have made history in both national and international cycling. This time, we visited the renowned company F.I.V. E. Bianchi, which, with over 135 years of experience in the industry, stands out as a true symbol of cycling and Italian excellence worldwide.
Bianchi Range: The Celeste Bike
Claudio Masnata, Marketing Director of Bianchi, has granted us the opportunity to take you on an exclusive journey to the historic headquarters in Treviglio; a dream for all enthusiasts of the sector. During the visit, we have set ambitious goals that we aim to achieve through the exportation of Made in Italy.
Our collaboration aims to provide global support for Bianchi's entire distribution network. Through the Marketplace, enthusiasts can browse the widest online selection of Bianchi models in the world, including: road bikes, gravel bikes, mountain bikes, and electric bikes of all sizes and colors.
In turn, retailers can benefit from Bikeroom's visibility to support the traditional in-store sales of their bicycles.
A different discourse concerns used bicycles and those with 0 kilometers: in this case, the products in our catalog are inspected, certified, and available in our warehouses.
The highlight of this collaboration is the exclusive sale of Bianchi Team Bikes.
The Team bikes: ride on the champions' bikes.
We went to collect the Bianchi Oltre RC bikes from the Arkea-Samsic World Tour team, equipped with Shimano Dura-Ace groupsets and wheels.
With this operation, Bikeroom confirms itself as a global reference point for Limited Edition bicycles owned by the best professional riders: the offer includes both the first and second bikes owned by each rider, certified by our World Tour mechanics.
The new headquarter is located on the same land that previously housed the Bianchi headquarter in Treviglio, as part of a vast project of renewal and enhancement of Made in Italy.
The facility, spread over an area of 30,000 square meters, more than 17,000 of which are used for production, represents a central point in Bianchi's corporate vision and strategy.
The reshoring process was successfully initiated, bringing back to Italy technical and production skills that had been moved outside Europe in past decades.
