An international showcase available to all Italian bike shops—that’s the goal of bike-room.com, the leading marketplace for Limited Edition, Premium, and World Tour bikes, and Bikesolution, the simple and intuitive management software developed by Euroinformatica Srl in Arezzo (Tuscany) to streamline every operational aspect of a bike shop, from workshop services to final customer sales.
This agreement brings together two innovative industry leaders and is aimed at all Italian bike professionals (shops and retailers) looking to optimize their business while gaining access to an international platform for selling the bikes available in their stores.
The Italian Bike Industry in 2024
In 2024, the Italian bike industry faced a significant decline in sales, primarily due to three factors: unsold inventory, decreased demand, and overproduction, which saturated the market. Domestic production fell below 2 million units, with 1,685,000 traditional bicycles (-29%) and 290,000 e-bikes (-23%). Despite this, the sector's trade balance still recorded a positive surplus of €21 million.
These figures highlight the challenges that bike shops and specialized retailers are facing in an ever-evolving market. Bikeroom and Bikesolution are committed to tackling these challenges together, providing valuable support—from management software to global sales in over 40 countries.
Bikeroom and Bikesolution, All The Benefits
By joining the Bikeroom network, all bike shops and specialized retailers can easily upload their bicycles to bike-room.com directly from the Bikesolution management software—quickly, efficiently, and seamlessly. Here are the three main advantages:
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better inventory turnover for in-stock products;
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international visibility to sell worldwide;
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optimized management of the store and workshop, with all data and product sheets at your fingertips.
«This agreement represents an opportunity for everyone," said Mauro Pernici, CEO of Euroinformatica Srl, "where the integration of expertise and know-how will allow us to offer even more innovative and competitive solutions, strengthening our positions as IT leaders in the bike industry.»
Matteo Maruzzi, Founder of Bikeroom, echoed this vision: «Our mission is to revolutionize the cycling world through digitalization, offering every cyclist an engaging and rewarding purchasing experience. In this scenario, physical stores remain central, serving as a meeting point between technology and passion. The partnership with Bikesolution enables us to approach the market with a clear and innovative proposal: an attractive business model where cyclists can access an increasingly broad and personalized selection. Because digitalization is not an alternative—it's a necessity.»
Bikeroom and Bikesolution are gearing up to bring even more value to their customers and support the technological innovation of bike shops and specialized retailers, ensuring competitive growth in a rapidly evolving market. Are you a store using Bikesolution services? Ask your contacts how to join the Bikeroom network, the leading marketplace for high-end bike sales!
