Focus

Focus is a German bike brand founded in 1993 by Mike Kluge, a cyclocross World Champion. Built around a rider-first engineering approach, Focus produces road bikes, gravel bikes, mountain bikes, and e-bikes — all developed and assembled in Germany. Their lineup covers most riding disciplines: the Izalco Max for road racing, the Paralane for endurance and gravel, and the Jam² and Sam² for trail and enduro riding. E-bike models run Fazua, Shimano, or Bosch drive systems depending on the build.