3T Cycling is an Italian brand founded in 1961 in Turin. Started making road bike handlebars, the company grew and became a benchmark brand during the 80s and 90s. In the early 2000s, the Italian firm began developing new products and working with carbon components to relaunch the company. In 2016, one year later the entrance of Gerard Vroomen (co-founder of Cervélo and Open), 3T introduced the Exploro to the world, the brand’s first gravel bike fabricated by them and considered the first full-aero gravel bike in the bike market. In 2022 3T introduced also the New Strada, one of the World’s Most Comfortable Aero Bike.