3T

3T Cycling, previously known as 3TTT (Torino Tube Technology), is an Italian brand founded 1n 1961 in Turin, Italy. Started making road bike handlebars, the company grew and became a benchmark brand during the 80s and 90s. Later, the Italian firm started taking a back seat and gradually faded until, in 2007, the businessman René Wiertz decided to acquire the company and start a new era for 3T. So, they began developing new products and working with carbon components to relaunch the company.   In 2015, the renowned engineer and entrepreneur Gerard Vroomen (co-founder of Cervélo and Open), joined the brand. Just one year later, 3T introduced the Exploro to the world, the brand’s first gravel bike fabricated by them and stormed into the market as the first full-aero gravel bike.   In 2020, the company’s main line of business was already high-performance bicycles, thus leaving the manufacture of components and wheels in the background. In 2022 3T introduced also the New Strada, one of the World’s Most Comfortable Aero Bike.