Wilier Filante SLR ID2 | The Culture of Speed

The Culture of Speed witnesses incredible sporting feats that have always accompanied us throughout the years: one example being Mark Cavendish's 35thvictory at the Tour de France 2024. Butit also thrives in every cyclist who pedals with that same sensation of momentum, lightness, and freedom.Speed is the language of the cyclist, not just a parameter to be quantified. It is never a cold numerical piece of information, but the ultimate expression of character, whatever it may be.

Speed, in Wilier, isn't merely a measurement: it's an ideal, a philosophy deeply rooted in time.

Since 1906, this vision has taken shape on the roads and landscapes of Italy, only to then extend across every continent and become a recognised symbol worldwide. It stems from a profound passion for cycling and for work, from craftsmanship mastery and the steadfast desire to offer future generations an experience that is absolutely pure. All this, today, is Company Culture. 

A culture that compels us to consider speed not as a blind race towards the finish line, but to shape it with a mindful gesture.

We sense it, we scrutinise it with our gaze, we bring it to life through experience, ingenuity, and technology.