We're thrilled to announce that Bikeroom has become the partner of Team Jayco AlUla — one of the most storied and competitive squads in professional road cycling.
This partnership marks another major milestone in Bikeroom's mission to connect cycling enthusiasts with the professional sport they love, bringing the world of WorldTour racing closer to riders and fans across Europe and beyond.
A Team Built for the Biggest Stages
Team Jayco AlUla needs little introduction. With a roster built to compete across all three Grand Tours and the most prestigious Classics on the calendar, the team has established itself as a perennial contender at the highest level of the sport. From the mountains of the Tour de France to the cobblestones of Paris-Roubaix, Jayco AlUla riders show up ready to race — and ready to win.
What This Means for Bikeroom Customers
Through this exclusive partnership, Bikeroom customers will gain privileged access to team-related inventory — including race bikes, team equipment, and exclusive pieces directly connected to Team Jayco AlUla's campaigns throughout the season.
Whether you're a collector, a fan, or simply a rider who wants to get closer to the sport, this is your opportunity to own a piece of professional cycling history.
Shared Values, Shared Ambition
At Bikeroom, we've always believed that premium bicycles deserve a premium marketplace — one that honours the craftsmanship, the stories, and the passion behind every frame. Team Jayco AlUla shares that ambition: a relentless pursuit of excellence, a global outlook, and a deep respect for the traditions of road cycling.
This partnership is the natural result of two organisations that take the sport seriously.
Stay tuned to the Bikeroom blog and our social channels for upcoming announcements, exclusive drops, and behind-the-scenes content from Team Jayco AlUla throughout the season.
Now, it's your time to own the bikes from the team. Click here to discover the collection
