Privacy Policy

Owner and Data Controller

Bikeroom s.r.l.

Via Vittorio Emanuele II, 1, 25122, Brescia (BS), Italy

Owner contact email: info@bike-room.com

Types of Data collected

Among the types of Personal Data that this Site collects, by itself or through third parties, there
are:
Cookies; Usage Data; email address; first name; last name; phone number; address; billing address; shipping
address.

Complete details on each type of Personal Data collected are provided in the dedicated sections of this
privacy policy or by specific explanation texts displayed prior to the Data collection.
Personal Data may
be freely provided by the User, or, in case of Usage Data, collected automatically when using this
Application.
Unless specified otherwise, all Data requested by this Site is mandatory and failure
to provide this Data may make it impossible for this Site to provide its services. In cases where
this Site specifically states that some Data is not mandatory, Users are free not to communicate this
Data without consequences to the availability or the functioning of the Service.
Users who are uncertain
about which Personal Data is mandatory are welcome to contact the Owner.
Any use of Cookies – or of other
tracking tools – by this Site or by the owners of third-party services used by this Site
serves the purpose of providing the Service required by the User, in addition to any other purposes
described in the present document and in the Cookie Policy, if available.

Users are responsible for any third-party Personal Data obtained, published or shared through this
Application and confirm that they have the third party’s consent to provide the Data to the Owner.

Mode and place of processing the Data

Methods of processing

The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or
unauthorized destruction of the Data.
The Data processing is carried out using computers and/or IT
enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In
addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge,
involved with the operation of this Site (administration, sales, marketing, legal, system
administration) or external parties (such as third-party technical service providers, mail carriers, hosting
providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner.
The updated list of these parties may be requested from the Owner at any time.

Legal basis of processing

The Owner may process Personal Data relating to Users if one of the following applies:

• Users have given their consent for one or more specific purposes. Note: Under some legislations the
  Owner may be allowed to process Personal Data until the User objects to such processing (“opt-out”),
  without having to rely on consent or any other of the following legal bases. This, however, does not
  apply, whenever the processing of Personal Data is subject to European data protection law;
• provision of Data is necessary for the performance of an agreement with the User and/or for any
  pre-contractual obligations thereof;
• processing is necessary for compliance with a legal obligation to which the Owner is subject;
• processing is related to a task that is carried out in the public interest or in the exercise of
  official authority vested in the Owner;
• processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third
  party.

In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing,
and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a
requirement necessary to enter into a contract.

Place

The Data is processed at the Owner’s operating offices and in any other places where the parties involved in
the processing are located.

Depending on the User’s location, data transfers may involve transferring the User’s Data to a country other
than their own. To find out more about the place of processing of such transferred Data, Users can check the
section containing details about the processing of Personal Data.

Users are also entitled to learn about the legal basis of Data transfers to a country outside the European
Union or to any international organization governed by public international law or set up by two or more
countries, such as the UN, and about the security measures taken by the Owner to safeguard their
Data.

If any such transfer takes place, Users can find out more by checking the relevant sections of this document
or inquire with the Owner using the information provided in the contact section.

Retention time

Personal Data shall be processed and stored for as long as required by the purpose they have been collected
for.

Therefore:

• Personal Data collected for purposes related to the performance of a contract between the Owner and the
  User shall be retained until such contract has been fully performed.
• Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long
  as needed to fulfill such purposes. Users may find specific information regarding the legitimate
  interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.

The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to
such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain
Personal Data for a longer period whenever required to do so for the performance of a legal obligation or
upon order of an authority.

Once the retention period expires, Personal Data shall be deleted. Therefore, the right to access, the right
to erasure, the right to rectification and the right to data portability cannot be enforced after expiration
of the retention period.

The purposes of processing

The Data concerning the User is collected to allow the Owner to provide its Services, as well as for the
following purposes:
Analytics, Managing contacts and sending messages, Contacting the User and Registration and authentication.

Users can find further detailed information about such purposes of processing and about the specific Personal
Data used for each purpose in the respective sections of this document.

Detailed information on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

• Analytics

  The services contained in this section enable the Owner to monitor and analyze web traffic
  and can be used to keep track of User behavior.

  Google Analytics with anonymized IP (Google Ireland Limited)

  Google Analytics is a web analysis service provided by Google Ireland Limited (“Google”).
  Google utilizes the Data collected to track and examine the use of this Site, to
  prepare reports on its activities and share them with other Google services.
  Google may use the Data collected to contextualize and personalize the ads of its own
  advertising network.
  This integration of Google Analytics anonymizes your IP address. It works by shortening
  Users’ IP addresses within member states of the European Union or in other contracting
  states to the Agreement on the European Economic Area. Only in exceptional cases will
  the complete IP address be sent to a Google server and shortened within the US.

  Personal Data collected:
  Cookies; Usage Data.

  Place of processing:
  Ireland
  –
  Privacy
  Policy – Opt Out.
  Privacy Shield participant.

• Contacting the User

  Mailing list or newsletter (this Site)

  By registering on the mailing list or for the newsletter, the User’s email address will
  be added to the contact list of those who may receive email messages containing
  information of commercial or promotional nature concerning this Site. Your email
  address might also be added to this list as a result of signing up to this Site
  or after making a purchase.

  Personal Data collected:
  address; email address; first name; last name; phone number.

• Managing contacts and sending
  messages

  This type of service makes it possible to manage a database of email contacts, phone contacts
  or any other contact information to communicate with the User.
  These services may also collect data concerning the date and time when the message was
  viewed by the User, as well as when the User interacted with it, such as by clicking on
  links included in the message.

  Mailchimp (The Rocket Science Group LLC)

  Mailchimp is an email address management and message sending service provided by The
  Rocket Science Group LLC.

  Personal Data collected:
  address; email address; first name; last name; phone number.

  Place of processing:
  United States
  –
  Privacy
  Policy.
  Privacy Shield participant.

• Registration and authentication

• By registering or authenticating, Users allow this Site to identify them and give them
  access to dedicated services.
  Depending on what is described below, third parties may provide registration and
  authentication services. In this case, this Site will be able to access some Data,
  stored by these third-party services, for registration or identification purposes.

  Direct registration (this Site)

  The User registers by filling out the registration form and providing the Personal Data
  directly to this Site.

  Personal Data collected:
  address; billing address; email address; first name; last name; phone number; shipping
  address.

The rights of Users

Users may exercise certain rights regarding their Data processed by the Owner.

In particular, Users have the right to do the following:

• Withdraw their consent at any time. Users have the right to withdraw consent where they have
  previously given their consent to the processing of their Personal Data.
• Object to processing of their Data. Users have the right to object to the processing of their
  Data if the processing is carried out on a legal basis other than consent. Further details are provided
  in the dedicated section below.
• Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain
  disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing
  processing.
• Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask
  for it to be updated or corrected.
• Restrict the processing of their Data. Users have the right, under certain circumstances, to
  restrict the processing of their Data. In this case, the Owner will not process their Data for any
  purpose other than storing it.
• Have their Personal Data deleted or otherwise removed. Users have the right, under certain
  circumstances, to obtain the erasure of their Data from the Owner.
• Receive their Data and have it transferred to another controller. Users have the right to receive
  their Data in a structured, commonly used and machine readable format and, if technically feasible, to
  have it transmitted to another controller without any hindrance. This provision is applicable provided
  that the Data is processed by automated means and that the processing is based on the User’s consent, on
  a contract which the User is part of or on pre-contractual obligations thereof.
• Lodge a complaint. Users have the right to bring a claim before their competent data protection
  authority.

Details about the right to object to processing

Where Personal Data is processed for a public interest, in the exercise of an official authority vested in
the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such
processing by providing a ground related to their particular situation to justify the objection.

Users must know that, however, should their Personal Data be processed for direct marketing purposes, they
can object to that processing at any time without providing any justification. To learn, whether the Owner
is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this
document.

How to exercise these rights

Any requests to exercise User rights can be directed to the Owner through the contact details provided in
this document. These requests can be exercised free of charge and will be addressed by the Owner as early as
possible and always within one month.

Additional information about Data collection and processing

Legal action

The User’s Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to
possible legal action arising from improper use of this Site or the related Services.
The User
declares to be aware that the Owner may be required to reveal personal data upon request of public
authorities.

Additional information about User’s Personal Data

In addition to the information contained in this privacy policy, this Site may provide the User with
additional and contextual information concerning particular Services or the collection and processing of
Personal Data upon request.

System logs and maintenance

For operation and maintenance purposes, this Site and any third-party services may collect files that
record interaction with this Site (System logs) use other Personal Data (such as the IP Address) for
this purpose.

Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from the Owner at any
time. Please see the contact information at the beginning of this document.

How “Do Not Track” requests are handled

This Site does not support “Do Not Track” requests.
To determine whether any of the third-party
services it uses honor the “Do Not Track” requests, please read their privacy policies.

Changes to this privacy policy

The Owner reserves the right to make changes to this privacy policy at any time by giving notice to its
Users on this page and possibly within this Site and/or – as far as technically and legally feasible
– sending a notice to Users via any contact information available to the Owner. It is strongly recommended
to check this page often, referring to the date of the last modification listed at the bottom.

Should the changes affect processing activities performed on the basis of the User’s consent, the Owner
shall collect new consent from the User, where required.