Merida Industry is a company founded in 1972 with production headquarters in Taiwan, and research and development in Germany. Merida is one of the leading brands in the global market in bicycle design and manufacturing. In both MTB and ROAD professional cycling, it has always been synonymous with great triumphs. Among others, Merida has been co-sponsor of the Multivan Merida Biking Team, with athletes such as Jose Hermida and Gunn-Rita Dahle Flesjå, and of sporting events such as TransUK and TransWales mountain biking. Since 2004, the team has won more than 30 World Cups and Olympic gold and silver medals. In 2013 Merida became co-sponsor of the Pro-Tour Lampre-Merida road racing team and the World Tour Bahrain-Merida Pro Cycling Team from 2017, now known as Team Bahrain Victorious. In 2021, Merida bikes with Sonny Colbrelli stood on the top step of the podium in the Italian and European championships and the legendary Paris Roubaix. Merida bikes are very reliable and high-performance bikes with good value for money.